Full Conference Agenda
We’ve put a lot of effort into curating the best programming in the industry and hope you’ll enjoy the world class sessions below.
Networking Activities
Join us on the first day of Activate2023 in on one of three hand-picked activities around Minneapolis. Craving some social interaction? Get ready to enjoy yourself with your fellow attendees at Top Golf. Looking for a more active experience? Take a stroll through Minneapolis' Sculpture Garden or take a bike ride around the city!
Welcome Reception
Come join us at the stunning Union Rooftop in downtown Minneapolis for the official launch of Activate2023! Enjoy some refreshing drinks and heavy appetizers while mingling with some your fellow conference-goers.
Breakfast
Opening Remarks

Keynote
(Re)Designing Health Journeys to Create More Equitable Experiences: Factors for Success
Executive Session
Investigate how the healthcare industry can move from a reactive to proactive strategy in addressing health equity through engagement. Learn about innovative approaches for integrating community and digital outreach with data and insights to drive health outcomes.

Incorporating Content into Digital Consumer Journeys
Workshop
Get hands on with design thinking and human-centered-design techniques to map out journeys that promote easy access to care, improvements in health literacy, as you put yourself in the shoes of those experiencing health conditions.
Automation, Efficiency & Experience
Workshop
Explore how automation technology can support improvements in both consumer and care team experiences through improved operational efficiency across member and patient workflows.
Innovation & Technology Showcase: AI Impact on Digital Health Equity
Workshop
Learn about applications of AI within healthcare to promote equal access to care and scalability of solutions. Discuss best practices, ethical implications and the differences between Conversational vs Generative AI with industry peers.
Lunch
Demystifying Government Guidance: Practical Strategies to Support Trends in Quality Measures
Breakout Session
Unpack CMS and NCQA health equity requirements alongside industry leaders and delve into actionable strategies to improve quality measure performance and activate the hard to reach by incorporating SDoH data into member and patient engagement.
Recommended Verticals: Value-Based Care Organizations
What Data Can Tell Us: Strategies to Measure and Improve the Consumer Experience
Breakout Session
Experts will share learnings on how data and analytics can strengthen consumer journeys, digital experiences and outreach and the impact interoperability is having on the continuity of care.
Understanding and Addressing Barriers Across Diverse Populations
Breakout Session
Explore the power of NLU and AI technology to uncover barriers in real time and best practices for delivering culturally sensitive engagement through behavioral science, meaningful content, multi-lingual programs to improve health literacy and access to care.
Addressing Barriers with Behavioral Science
Workshop
Learn to use strategies from behavioral science to help members take positive actions for their health. In this interactive workshop, you'll practice analyzing the barriers and benefits that members face. Apply behavior change techniques to barriers workflow. You'll leave with a framework to plan your own member journeys.
Unlocking Health Equity: Crafting Your SDoH Playbook
Workshop
Are you ready to take action on addressing health equity and social determinants of health (SDoH)? During this interactive workshop, develop tools to craft a comprehensive SDoH playbook tailored to your population’s needs and learn best practices and insights to help drive positive change within your organization.
Best Practices for SMS in Healthcare
Workshop
Dig into CMS’s Affordable Connectivity Program and TCPA rulings alongside legal counsel and industry experts to learn more about best practices for gathering consent and increasing health literacy in healthcare communications.
Closing Remarks

Happy Hour
Dinner Reception

We can't wait to welcome you
Register now to claim your spot for Activate2023! Registration is free for all health plans and healthcare organizations.