Activating Medicare members to take action to improve their health and impact a plan's quality ratings is a key organizational challenge. This paper outlines the components of a Conversational AI strategy to reach and engage members at scale to drive positive behavior change.
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Driving member behavior change is an important part of improving many key Star Ratings measures.
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The wide adoption and interactivity of text messaging makes it ideal for delivering Conversational AI solutions to Medicare members.
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Member engagement and quality improvement go hand-in-hand and an integrated strategy improves quality measures and member experience.