Communicate, Engage, Activate: Interactive Text Messages for a Healthier Medicaid Population

Inland Empire Health Plan

 

We conducted a 3 month study with Inland Empire Health Plan (IEHP), a Medicaid and Medicare plan in Southern California. This study consisted of sending interactive text messages tailored to 17,000 newly enrolled IEHP members based on demographic, psychographic and behavioral data. This white paper details the objectives, methodology, and results.


Key Takeaways

— 1 —

91% of members found that text messages improved their overall knowledge of available IEHP services.

— 2 —

Members who reported they would visit the ER for minor conditions were less than half of the control group.

— 3 —

The study showed a 48% point decrease in those reporting they were unsure how to obtain needed care.