Communicate, Engage, Activate: Interactive Text Messages for a Healthier Medicaid Population

Inland Empire Health Plan

 

We conducted a 3 month study with Inland Empire Health Plan (IEHP), a Medicaid and Medicare plan in Southern California. This study consisted of sending interactive text messages tailored to 17,000 newly enrolled IEHP members based on demographic, psychographic and behavioral data. This white paper details the objectives, methodology, and results.


Key Takeaways

— 1 —

91% of members found that text messages improved their overall knowledge of available IEHP services.

— 2 —

Members who reported they would visit the ER for minor conditions were less than half of the control group.

— 3 —

The study showed a 48% point decrease in those reporting they were unsure how to obtain needed care.

Delta Dental | Inland Empire Health Plan | California Health Care Foundation | Healthx | Trusted Health Plan | Santa Clara Family Health Plan

Our Medicaid Plans Say

"mPulse Mobile’s understanding of the Medicaid population and insight-driven mobile engagement solution has enabled us to connect and engage in a two-way dialog with our members, a conversation that’s led to improved knowledge of our services, generating better health outcomes."

Susan Arcidiacono, Chief Marketing Officer, IEHP

IEHP - Inland Empire Health Plan

About mPulse Mobile

mPulse Mobile, the leader in Conversational AI solutions for the healthcare industry, drives improved health outcomes and business efficiencies by engaging individuals with tailored and meaningful dialogue. mPulse Mobile combines behavioral science, analytics and industry expertise that helps healthcare organizations activate their consumers to adopt healthy behaviors.

With over a decade of experience, 70+ healthcare customers and more than 150 million conversations annually, mPulse Mobile has the data, the expertise and the solutions to drive healthy behavior change.