In this webinar, Rena Brar Prayaga, Behavioral Data Scientist of mPulse Mobile and Chris Nicholson, CEO of mPulse Mobile, share data and insights from a three-month program with a large Integrated Delivery Network in California seeking to optimize patient outcomes and lower costs.
The presentation covers how engaging Medicare patients with two-way texts prompting them to reply to medication refill reminders impacted medication adherence and pharmacy operations, and the value of text messaging as an additional prescription refill channel.
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14.1 PP incremental increase in the Rx refill rate.
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96% of patients found the texts and refill process easy to use.
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37% overall engagement rate with positive sentiment.