Ninety-eight percent of text messages get read. Tailored and engaging mobile messaging campaigns can help patients choose a doctor, schedule care, and utilize resources like urgent care clinics and nurse advice lines.
Learn how the Inland Empire Health Plan (IEHP) used texting to increase newly enrolled Medi-Cal beneficiaries' knowledge and activation levels while decreasing their emergency department use.
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Medicaid member populations have a mobile phone ownership rate over 90%.
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17,000 IEHP Medicaid members showed a 63% reduction in intent to use the ER for a mild condition.
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After receiving mPulse Mobile solution, members reported they were 80% less unsure on how to get care with IEHP.