Interactive Text Messaging for a Healthier Population

Ninety-eight percent of text messages get read. Tailored and engaging mobile messaging campaigns can help patients choose a doctor, schedule care, and utilize resources like urgent care clinics and nurse advice lines.

Learn how the Inland Empire Health Plan (IEHP) used texting to increase newly enrolled Medi-Cal beneficiaries' knowledge and activation levels while decreasing their emergency department use.

Key Takeaways

— 1 —

Medicaid member populations have a mobile phone ownership rate over 90%.

— 2 —

17,000 IEHP Medicaid members showed a 63% reduction in intent to use the ER for a mild condition.

— 3 —

After receiving mPulse Mobile solution, members reported they were 80% less unsure on how to get care with IEHP.