How Home State Health Leverages Conversational AI to Activate Their Members, Address SDOH, and Improve Quality Measures

Home State Health, a subsidiary of Centene Corp, leverages mPulse Mobile’s Conversational AI capabilities to deliver over 60 automated tailored conversations per member per year. The Home State Health team discuss setting up the program, content management and key outcomes including an average of over 10PP improvement across 6 key HEDIS screening and visit rates.

Key Takeaways

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Over 650,000 automated tailored conversations were delivered to 24,000 members over a 19-month period.

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Well Child Visits increased by 13 PP and Breast Cancer Screening completion increased by 12 PP.

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Member responses had 84% positive or neutral sentiment and 71% of members remained in the program for over 19 months.