From Members to Consumers
How plans are adopting popular digital trends from leading consumer brands to drive better health outcomes
What can health plans learn from the retail industry’s success with consumer engagement?
Leading retail organizations have implemented a digital-first approach to better engage their audience and drive revenue growth. Plans are recognizing this shift and adopting digital trends to stay competitive in the market. While the pandemic has escalated the adoption of digital tools to deliver virtual experiences, the demand to continue innovating puts health organizations in a unique position to expand their digital capabilities.
While health care remains differentiated from the retail landscape, there are several ways they are alike, and health care can (and should) adopt retail-like experiences to improve their programs and inspire consumers to take healthier actions.
In this white paper, we’ll explore techniques that leading consumer brands use to drive success and how health organizations can leverage these techniques to drive better health outcomes and cost savings.
KEY OUTCOMES IN THIS WHITEPAPER
increase in Well-Child Visits in the first 15 months of the this gaps in care program
Gaps closed over the last month of the year in an end of year gap closure program
program engagement for a procedure/prescription authorization program