Conversations Drive Outcomes

What can health plans learn from the retail industry’s success with consumer engagement?

Sometimes they are referred to as “unreached,” or “rising-Risk,” or “no-contact,” or some other internal label.

Regardless of what they are called, members with whom the usual attempts to engage them have failed demand more attention from healthcare. Leading organizations have begun looking for alternatives to the diminishing results of traditional outreach methods.

This paper shows the key considerations and best practices for driving outcomes for hard-to-reach members and real examples of how plans have leveraged Conversational AI technology to expand existing engagement efforts, impact key quality metrics, and transform how they are able to deliver care for their members who need it most.