Interactive Text Improves Health Supply Reorders for Consumers



Medical supply companies focus on providing excellent service to ensure their consumers always have the supplies they need when they need them. As consumer preferences shift to mobile channels, leading medical supply organizations, like Shield Healthcare are leveraging conversational solutions to offer an engaging and convenient way to complete supply reorders and interact with support staff.

Key Takeaways

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Reorder conversion rates increased by 5 percentage points using interactive text solutions.

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The automated reorder solution meant support staff could focus on handling complex customer needs.

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Consumers demonstrated a strong preference for the channel and program opt-rates were very low.