Conversational AI Activates Hard-to-Reach Medicaid Populations

A leading Medicaid Managed Care Organization in the midwest partnered with mPulse Mobile to activate its hard-to-reach members to complete key actions and improve engagement with plan services and benefits. The plan also sought to improve continuity of coverage by helping members complete the yearly renewal process for their medicaid benefits.



Key Takeaways

— 1 —

Redetermination completion rates improved by 24% in the first four months.

— 2 —

Over 2,400 new Health Risk Surveys were completed by previously unengaged new members in the first four months.

— 3 —

Opt-out rates were 3% or less across programs for an exclusively Medicaid population.