Interactive Text Improves Digital Mental Health Program Adoption



Digital mental health service companies need effective strategies to reach patients to drive enrollment in their programs. Leading programs recognize the limitations of traditional outreach and promotional channels, so they leverage interactive text dialogues to reach and activate their populations.

Key Takeaways

— 1 —

mPulse’s text outreach solutions drove 78% of all Ieso referrals.

— 2 —

The referral rate was 2.8 times higher than the program’s goal at launch.

— 3 —

Overall, the program reached 29% more eligible members than originally projected.