Delivering a great patient experience is a requirement for Urgent Care organizations as consumers demand convenient, retail-type experiences. Leading urgent care centers like CityMD are using the power of mobile channels to deliver high value experiences beyond the four walls of their centers to increase engagement, and create significant operational efficiencies.
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Text messaging was used to increase the reach of the Aftercare team for follow-up on key health-related actions
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Text messaging had a 60% response rate compared to 10% for phone follow-up.
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Half a million messages were triggered over the first 6 months which were a direct substitute for manual phone outreach.