From Members to Consumers

Acces the White Paper

Leading retail organizations have implemented a digital-first approach to better engage their audience and drive revenue growth. Plans are recognizing this shift and adopting digital trends to stay competitive in the market. While the pandemic has escalated the adoption of digital tools to deliver virtual experiences, the demand to continue innovating puts health organizations in a unique position to expand their digital capabilities.

While health care remains differentiated from the retail landscape, there are several ways they are alike, and health care can (and should) adopt retail-like experiences to improve their programs and inspire consumers to take healthier actions.

In this white paper, we’ll explore techniques that leading consumer brands use to drive success and how health organizations can leverage these techniques to drive better health outcomes and cost savings.